The Choice Privileges Mall program ("Program") is a secure web environment where members ("Members") of the Program can earn points ("Points") for shopping online at participating merchants (e-retailers) on the web. The Program is managed and operated by The DataBase Group ("DBG"). Individuals who login with their Choice Privileges account information and make a qualifying purchase are considered to be signed up in the Program and are hereafter referred to as "Members".

The DataBase Group is a team of dedicated technology professionals that develop data enabled websites for consumers and businesses. DBG takes privacy and security very seriously. We know that these issues are critical to making the Program a success. DBG operates the Program in compliance with all known legislation and uses industry accepted privacy practices to maintain Members privacy. You may feel confident that DBG has taken steps to insure the privacy of Members using this site. DBG will not treat information in ways dissimilar from what is outlined or disclosed in this statement.

As part of the sign-in process we will ask you for your:

• • Choice Privileges Online Profile Username
• • Choice Privileges Online Profile Password

Your Choice Privileges Username and Password, and any other fields, noted as such, are required fields. This information is necessary to successfully track your purchases and credit Points for qualifying purchases.

DBG uses return email addresses to answer the emails we receive. Your return email address is not used for any other purpose and is not shared with outside parties.

Information on the Member activities is collected and accumulated in order to process awards and to continually improve the Program and Program offerings. This information is used in the process of posting Points to a Member's account and is transmitted to Choice Privileges specifically for this purpose. We do not sell your name or other private information to third parties.

Any personal information supplied to DBG by Members is kept confidential and will not be disclosed except as permitted by express consent of the Member or as required by law. DBG will not disclose information about Members to third parties unless:

• • The Member has given DBG express consent to do so, or
• • The disclosure is required by law or warrant authorized by a court of competent jurisdiction.

DBG may provide aggregated statistics to third parties or participating merchants but only if this statistical information contains no personally identifiable information about a Member.

For further information or clarification on these policies you may direct your questions to:
Choice Privileges Mall
DBG Privacy Policies
P.O. Box 92005
Southlake, TX 76092
cpmprivacy@dbgloyalty.com

Members register in the Program and may be presented with the option of accepting a DBG Loyalty "remember me" program cookie. This cookie facilitates the Members' ability to eliminate the need to enter their Choice Privileges account information each time they visit the site. Cookies are small text files stored on the Member's computer and are used by DBG for identification and to display and process points earned in the Program. This cookie is used for no other purpose by DBG. If you elect to not accept a cookie from the DBG Loyalty servers then the Program will require you to enter your Choice Privileges account information each time you wish to start a Choice Privileges Mall points-eligible shopping session at a participating merchant.

As part of the Shopping process it is necessary for DBG to be able to track your purchases in order to successfully post the Points for your Qualifying Purchases in the Program. This tracking function is performed using cookies both from our Affiliate Networks and from many of the merchants in the Program. Though the Program does not require a cookie to be placed on your machine from our systems, it is a required step in order for you to successfully shop and receive points for your transactions.

DBG reminds Members and visitors of our website that we provide additional links to merchants and additional resources we find useful. These links will lead you to sites operated with different privacy practices. DBG wants to caution our visitors and Members that they must take the responsibility of reviewing the other websites' privacy policies, as we have no control over information that is submitted by Members to these third parties. Participating merchants may collect additional information to ensure an award transaction is tracked and reported including the use of cookies. DBG has no access or controls over the usage of these cookies or the collection and dissemination of additional information collected by the merchant.

The Program is not directed to children, nor do we believe that it will be of interest to children. DBG will not collect or store any personably identifiable information from persons or individuals known to be under the Age of 13. If you believe that a child has submitted information to the Program and you would like that information removed, please send a written request for removal to:
DBG Loyalty Removal
P.O. Box 92005
Southlake, TX 76092

Please include your name, the registered users name, address, and Choice Privileges account information. All requests must indicate your relationship with the user and must be signed by the requesting party.

Members may be prompted to confirm their personal information at the "shop now" page on the Program website. As a Member, it is your responsibility to ensure that all of the information you used to login, have provided on your Choice Privileges account or that you give us is accurate each time you shop. In the event of an error in posting Points to your Choice Privileges account, we may not be able to contact you to correct an error if the information we have is incorrect or incomplete.

DBG may share information concerning transactions or personal information about a Member to a participating e-retailer for the verification of transactions made by the Member. DBG may seek to verify that the transactions are qualifying and complete per the Program Terms and Conditions. DBG may investigate any suspected or reported cases of fraud and may at its sole discretion provide personally identifiable information, including IP address, to law enforcement and to the courts in the course of seeking remedies in law or equity. Any suspected or known cases of Program fraud or a security breach of the website/s should be immediately sent to cpmsecurity@dbgloyalty.com.

DBG may at its sole discretion update or modify this Privacy Policy on the website at any time. Notification may or may not be made of these changes.

Any questions or comments about DBG's compliance with this Privacy Policy may be directed to: cpmprivacy@dbgloyalty.com or by mail to:

DBG Loyalty Privacy,
P.O. Box 92005
Southlake, TX 76092

All inquiries will be fully investigated and answered by DBG.